chickFilAEldersburg’s First Stand-Alone Chick-fil-A Restaurant Opening Sept. 26;
First of Three Maryland Restaurants to Open in the Next Two Months
First 100 in Line at New Restaurant at 6032 Sykesville Road to Win Free Year’s Supply of Chick-fil-A Meals
ELDERSBURG, MD. (Sept. 26, 2013) – Eldersburg’s first Chick-fil-A® restaurant will open Sept. 26 bringing more than 100 new jobs and the chance for 100 adults to win free Chick-fil-A meals for a year as the chain reaches the 10th anniversary of its signature grand opening celebration.

Chick-fil-A’s “First 100” event, which began as a way to celebrate the first stand-alone Chick-fil-A in Arizona in 2003, immediately became the cornerstone of every Chick-fil-A grand opening when the first person arrived more than 18 hours the day before, wondering where to get in line. Others soon followed and by the time the restaurant opened for business the next day, more than 100 were waiting.

Humbled and surprised by the dedication of its fans, Chick-fil-A quickly implemented the “First 100” at every grand opening and in the past 10 years has given away more than $18 million in free food at almost 700 grand openings. An additional $3 million is slated to be given away at 114 grand openings this year.

The Eldersburg restaurant at 6032 Sykesville Road will be the scene of the latest Chick-fil-A grand opening celebration when the first 100 adults, ages 18 and older with identification, in line when the doors open about 6 a.m. on Thursday, Sept. 26, each will win a one-year supply of free Chick-fil-A® Meals (52 coupons with each consisting of a Chick-fil-A Chicken Sandwich, medium Waffle Potato Fries™ and a medium drink) – a total of nearly $30,000 in free food. The line officially opens at 6 a.m., Wednesday, Sept. 25, with the free meal cards being awarded Thursday, Sept. 26, about 6 a.m. The restaurant will open for business immediately thereafter. If there are more than 100 people by 6 a.m. on Wednesday, Sept. 25, all 100 spots will be determined by a drawing held that morning with those selected needing to camp out to secure their spot. For complete rules, see Chick-fil-A First 100 Promotion.

For 10 years, Chick-fil-A has hosted the parking lot parties, providing security, entertainment and, of course, plenty of Chick-fil-A to its dedicated fans who often arrive more than 24 hours in advance prepared with TVs, computers, tents, games and other gear to make their stay more comfortable. Over the past decade, the First 100 Celebrations have been the backdrop for family reunions, girls’ nights out, birthday celebrations, college study parties and several marriage proposals as people come from around the corner or across the country to be part of the festivities.

Eldersburg’s new Chick-fil-A restaurant features the chain’s latest kitchen design along with dual drive-thru ordering lanes to expand its award-winning drive-thru service. Two lanes with separate menu boards will welcome motorists who will place their orders at the separate screens and then merge into a single lane to pay for and pick up their food. With a majority of customers at Chick-fil-A stand-alone restaurants choosing drive-thru, the ability for two drivers to simultaneously order should mean quicker service.

The new restaurant seats 117 with additional outdoor seating, has warm colors and wood accents and offers the convenience of free Wi-Fi. It will be open Monday through Saturday from 6:00 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m. The restaurant is closed on Sundays.

Eldersburg is the first location to open in Maryland, this year, with Severna Park and Rockville restaurants opening in October. A total of three stand-alone Chick-fil-A restaurants open less than an hour outside Baltimore City– creating more than 250 jobs. Chick-fil-A first entered the state in 1980 with an opening in the capital city at Westfield Annapolis Mall and now operates 60 restaurants in Maryland.

This year Chick-fil-A will open more restaurants than ever before. The new Chick-fil-A in Eldersburg is one of 114 new restaurants the chain plans to open across the country, creating more than 6,200 new jobs. Chick-fil-A continued to grow in 2012, increasing the number of new restaurants initially planned for the year.

Chick-fil-A founder Truett Cathy first began serving his boneless breast-of-chicken sandwich, pressured cooked and served on a buttered bun with two crucial pickles, at the Dwarf Grill which opened in Hapeville, Ga., in 1946. It was the signature menu item when the first Chick-fil-A restaurant opened in 1967 and though many other items have joined the menu over the years, it remains the centerpiece of the menu as the chain has grown to more than 1,753 restaurants in 39 states and Washington D.C.

As part of the chain’s ongoing commitment to offer fresh, delicious and nutritious options, the restaurant’s menu will feature its new line of premium salads that are handcrafted onsite using top-quality ingredients and include Cobb, Asian and Grilled Market Salads and a Grilled Chicken Cool Wrap. In addition, the chain rolled out a new limited time offer, Mocha Cookies & Cream Milkshake.

Franchised Chick-fil-A Operator Tom McAuliffe has been selected to operate the new stand-alone restaurant in Eldersburg. Tom brings over 12 years of Chick-fil-A experience to the community as he is transferring from the Columbia Mall location. The McAuliffe’s have lived near Eldersburg for 12 years and are excited to open the first stand-alone Eldersburg Chick-fil-A restaurant.
“Our focus on freshly prepared food and personal customer service is as central to our new restaurant as it was the day Truett opened his first Chick-fil-A location,” said McAuliffe. “That commitment continues for me and my team members at our new Eldersburg location where we can’t wait to welcome and serve our community.”

Chick-fil-A continues to win industry accolades including research firm Technomic’s 2012 Customer Restaurant Brand study which analyzed 52 restaurants. The firm polled 38,000 consumers in the categories they said mattered most – food, cleanliness, service, value, beverage and atmosphere. Chick-fil-A was the only chain to rank in the top five of all six key categories.

Men’s Health “Eat This, Not That” 2013 edition again gave the chain high marks (A-) and named it one of the top two restaurants providing healthier menu options. Chick-fil-A continues to rank high in QSR Magazine’s annual Drive-Thru Performance Study which in 2011 was narrowed to only measure the six best, consistent brands. These “benchmark” brands, joined by one rotating regional chain, are measured in categories ranging from speed of service and order accuracy to customer service and cleanliness. In the 2012 study, which included more than 2,000 visits to restaurants around the country, Chick-fil-A was number one in order accuracy and had the friendliest service. The study also found Chick-fil-A team members displayed a “pleasant demeanor” 94 percent of the time, a full 14 percentage points above the next highest-rated restaurant chain.
For information on the Eldersburg Chick-fil-A restaurant visit http://www.cfarestaurant.com/eldersburg/home.


About Chick-fil-A, Inc.
Atlanta-based Chick-fil-A, Inc. is a family owned and privately-held restaurant company dedicated to serving the communities in which its restaurants operate. Credited with inventing the chicken sandwich, Chick-fil-A serves nutritious, freshly prepared food in more than 1,753 restaurants in 39 states and Washington, D.C.

Founded by S. Truett Cathy in 1967, Chick-fil-A produced sales of $4.6 billion in 2012. Chick-fil-A was recognized in 2012 as one of America’s “Most Inspiring Companies” by Forbes Magazine and “Most Popular Large Chain” by Zagat Survey®, among other honors. More information on Chick-fil-A is available on the chain’s website, located at www.chick-fil-a.com.


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