Saturday, 20 November 2010 16:38
Tucked away in a building next to the old London Fog complex off of Londontown Boulevard, and with just a small sign to hint at its presence,Waganer Digital Video has not really made itself known in the Eldersburg-area.
This could be because, similar to GSE Systems, a company it shares the building with, Waganer Digital’s focus is on something larger. The relatively small staff has a plethora of skills that they apply to shooting professional videos for multiple mediums, from television to the Internet. The studio itself is a hive of high tech equipment, including gargantuan computer monitors and top-of-the-line video editing software. All of this is applied to creating quality videos for such big names as PBS, Discovery, and CNN. They’ve even had requests to shoot advertisements in Puerto Rico.
While the company does not cater specifically to the town Waganer Digital is involved with the South Carroll Business Association (SCBA), according to owner Rich Waganer. He mentioned that the cost of using their services, and consequently the cost of running the business, was such that it might be hard for some of the businesses around Eldersburg to afford it.
“We do reach out to local business sometimes, and we’d like to do more of that if we can in the future,” he said.
Waganer said a driving reason for the company’s location was convenience. “We work a lot of long hours, and seven days a week sometimes,” he said. Waganer lives within a mile of the company’s current location. He explained that this allowed him to drive in and do some work whenever the creative mood struck him.
In addition to this Eldersburg has a commercial area that is conducive to production businesses, said Jeff Wilhelm, a Waganer employee. “For a production company, almost anything you need to film a production is within a very short distance,” Wilhelm said. This ranges from Home Depot fora quick set design to Kohl’s for some clothing for costuming.
Another perk of the eldersburg location, Waganer said, was that some of their customers simply enjoy the drive to the studio. “We’re against the traffic… and we have plenty of parking here,” he said.
The life of a videographer
One thing Waganer stressed was that the business of video shooting is not as glamorous as some might think, even with all the cutting-edge technology. “It’s a lot of work, it’s a lot of waiting around, waiting for, you know, jobs to happen,” Waganer said.
Some of the problem, he said, was that video is today treated as a commodity. With a large amount of the population having still cameras thatdouble as video cameras or cell phones that covertly record, it is clear that video in its basic form is not hard to come by. One need only look at YouTube to see video is not a rarity.
Professionally done video, one the other hand, is something not so common. “It’s kind of tough sometimes for people to understand the value of doing a video and doing it the right way,” Waganer said. “I think we have all the great tools and the talent here to do some great productions.” Some of those tools he mentioned included prompters, virtual studio sets and
green screens and blue screens, high definition cameras and high-end film cameras.
Videographers also have to be constantly on the ball, Waganer said. “You got to be very adept with using computers, you got to be very reliable and not worry about working, you know, weekends and nights and holidays sometimes, because TV happens all the time,” he said.
Waganer Digital’s future
What’s in store for the company down the road? “Billions of dollars,” Waganer joked. Really though, he hoped the company would start doing its own productions, both for television and the Internet. .
“One of the things we’re going to be really gearing on over thenext couple months is moving back into video-based advertising,” he explained. “I think we’re really good at making things look good and getting people to look good on camera.”
Waganer Digital Video, Web site: http://www.waganer.com
Some services Waganer Digital provides:
- Single and multi-camera electronic newsgathering
- Video news releases
- Public service announcements
- Sports / Commercials
- Corporate video training
- Webinars and webcasts
- Embedded Web site videos
- Event videos
- Tradeshow looping videos
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